Where you find your fairytalE beginning

by appointment only

A white background with a few lines on it
A woman is trying on a wedding dress in a bridal shop.

the ultimate

bridal experience

At Dress Your Fancy, we understand what goes into making every bride look and feel special. We empathize with the doubts and fears that choosing a bridal gown can bring. Rest assured that your feelings are relevant and all the variety of emotions you are experience are normal! Everyone at DYF is knowledgeable, friendly, and we insist that every bride feels comfortable and unhurried as they select their dream dress. Let us here at Dress Your Fancy guide you through your bridal journey seamlessly and help make all your bridal dreams come to life!

A woman is trying on a wedding dress in a bridal shop.

Accessories

Paris by debra moreland

Heirloom bridal accessories all made to order and meticulously hand crafted. These one of a kind pieces are made with Swarovski crystals, pearls, hand made lace and her own personal art. Debra designed and created her masterpieces with a personal story or meaning behind them, all thoughtfully named as well. 

WHO WE ARE

Previously located in historic Greene, New York, Dress Your Fancy Bridal Boutique was founded in 2006 by Shelly Howell. Throughout the years, Dress Your Fancy (also known as DYF) has been building lifelong relationships, not just quick customers. With the personalized service you will receive from Shelly, and her staff, it is their ultimate goal to make sure that each and every bride feels beautiful and remains completely satisfied. Not only is their reputation built on the local customers in Broome and Chenango counties, but they also work with brides throughout the entire United States.

A bride in a wedding dress is sitting on the ground holding a bouquet of flowers.
A close up of a bride in a wedding dress holding her veil.

REAL BRIDES, REAL STORIES

WHAT BRIDES ARE SAYING about us

Mina F.

I had such a magical experience at DYF! I was a bit hesitant to purchase a dress locally thinking my dream dress would be on 5th Ave in NYC but I was blown away by the professionalism and incredible options for all body types right here in Vestal, NY. I’m so fortunate that I was matched with Taylor - she is an absolute delight. Taylor was a pro and knew exactly what type(s) of dresses I was looking for and at what price point but also encouraged me to think outside of the box which led me to my dream dress! I would 10/10 recommend DYF but would urge you to request Taylor if possible - without her, I’m not sure I’d have walked away with my wedding dress the very first day I tried dresses on. Don’t wait - start first with DYF and book your appointments ASAP. 🕊️❤️

Mina F.

Giovanna I.

Dress Your Fancy is the best! The BIGGEST thank you Allison for being the kindest, most attentive and helpful bridal stylist and consultant ever. I went to my appointment with a bigger group of fam/friends and she helped me manage everyone's feedback so well and assisted me in picking out additional dresses that stayed in my budget. I found my Pronovias dress on my very first visit and it is the most beautiful thing I've ever owned or worn. Allison even worked with the designer and ordered additional materials for me to add to it and build it up. AND DYF is taking care of sending my gown off to get it preserved with Wedding Gown Preservation Co. too! Amazing. They really do it all. Proud to be a DYF bride🥰😍

Giovanna I.

Alyssa V.

"What an amazing experience. Hanna was the most welcoming ray of sunshine. She made me feel special from the very first phone call. I had only gone to one other boutique, and after the first phone call to DYF, I thought to myself, yes. This is what it’s supposed to feel like when you’re wedding dress shopping. When my mother was too sick to attend the first session, she set up a phone stand so that we could FaceTime with her and made her feel so included; like she was right in the room with us. She was patient with me and made me feel like she was so excited for me, not like I was just another sale. There was no pressure to “just pick one”. I never felt like a burden. The only thing I felt was genuine positivity and happiness. This is what it’s supposed to be like. I am so happy to have chosen THE dress with her at DYF 🤍"

Alyssa V.

KELSI J.

"Dress Your Fancy staff was seriously amazing! From picking out the dress, to fittings, all the way to steaming and picking up the dress they were great! They made my experience so special and made me feel beautiful and like a bride!"

KELSI J.

Recognized As

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The word bazaar bride is written in black and white on a white background.