As you all know, the DYF Team took NYC this past week to attend Bridal Market! We are SO excited to welcome a NEW bridal line to Dress Your Fancy – Amsale Nouvelle.

Meet the Designer:

Amsale Aberra, an Ethiopian-born fashion designer, began her namesake line more than thirty years ago with a vision of creating fashion that exceeds trend. Then and now, she believed that true style knows no place or time – more than an aesthetic, it is a way of living. It is a choice. It is personal.

Ms. Aberra has recently passed on Sunday, April 1st at the age of 64. Her death, at Memorial Sloan Kettering Cancer Center, was caused by uterine cancer – Husband Neil Brown.

About her Collections:

While most wedding dress designers in the 1980s were making elaborate, tulle-and-lace affairs with long trains and decorative appliqués, Ms. Aberra pared everything down. Her dresses had little fluff or flounce and were often strapless with sheer illusion necklines.

Crafted with couture dressmaking techniques in Amsale’s New York City atelier, every gown is a true reflection of the founder’s design philosophy. Amsale is made for brides with distinctive personal style. Like its wearer, an Amsale design makes an understated statement through the exquisite power of simplicity.

Amsale gowns have been worn by some of the most iconic women in the world, including Halle Berry, Julia Roberts and Katy Perry and are frequently featured in film and television such as Grey’s Anatomy, 27 Dresses and Runaway Bride. 

2018 Spring Bridal Market:

A somber close to the bridal fashion career of Amsale Aberra ~ It was a powerful and somber finish to the last collection created by the late Amsale Aberra – closing silently with the first gown ever designed for her namesake line – a sleek satin column look with an illusion neckline from 1990, when so many brides favored huge ball skirts and pouffy sleeves.

“The music was shut off and only the clicks of photographers’ cameras were heard as the model in Aberra’s “A101” dress walked on a terrace of the Gramercy Park Hotel, on the city’s first warm and sunny day of spring. The model was of Ethiopian descent, Aberra’s native country, showing off the gown after a short video played of Aberra talking about her work” – Washington Post

The bridal designer died April 1 at age 64 after battling uterine cancer. She worked until the final fitting on the Spring 2019 line two weeks before her passing. Her death was relatively sudden, said her husband and the Amsale company’s president and CEO, Neil Brown. “The incredible outpouring of love and admiration for her has been such a driving force at this time,” he told The Associated Press. “It’s really been such a powerful energizer for us.”

Beginning with the Fall 2019 collection, Margo Lafontaine will oversee Amsale’s extensive design and development team. Most recently, Margo was senior director of Vera Wang where she had worked for nearly 12 years. Lafontaine joins studio director Sarah Swann, who arrived at Amsale to manage the operation of the design division.

Amsale Nouvelle

The re-launched Spring 2019 Amsale Nouvelle also debuted on the runway for Bridal Market, reflecting Amsale’s sense of timeless simplicity and understated glamor. Originally designed as an exclusive collection for Nordstrom, the Amsale Nouvelle Collection has now expanded to a stand-alone collection designed for the modern and effortless bride who understands fashion but stays true to her personal style.

Amsale Nouvelle to DYF

We are so excited to introduce a new collection for the simplistic, classic, modern and trendsetting bride. As stated by the designer, herself, in a video streamed at the end of the show – “The Amsale bride is someone who is classic but modern. Her approach in design is very simple and clean, yet sophisticated. She’s confident. She doesn’t like flashy thing(s) but something which is really good quality, and quality is important to her.”

Stay tuned for our NEWEST line to hit our boutique. We are excited to introduced an entirely new look to our DYF brides.